About SleepShift
We built the program
that should have existed.
In published trials of CBT-I, 70–80% of people improve. Most people who need it can't get it. We're changing that.
The gap
CBT-I is the most effective durable treatment we have for chronic insomnia — the first-line recommendation of the American Academy of Sleep Medicine and the American College of Physicians. NIH-published research supports it. The peer-reviewed evidence is strong: 70–80% improve, the results last, and there's no drug dependency. The honest cost: the restriction phase takes real effort.
Most people who need it can't access it. A full course with a CBT-I therapist often costs $1,500–$2,000+ and comes with a months-long waitlist. The first FDA-cleared digital version — Somryst — is prescription-only and no longer sold direct to consumers (acquired by Nox Health in 2023; distributed through providers and employer health plans). Insurance rarely covers any of it.
The treatment exists. The access doesn't. That's a structural problem with a structural solution: build the program, make it affordable, and remove the gatekeeping.
What we built
A structured, full CBT-I program at a price anyone can reach. Built on the same five-component protocol used in peer-reviewed clinical trials. Reviewed by a licensed CBT-I specialist. Designed to require under 15 minutes per day — under-a-minute diary each morning, one 10-minute cognitive session per week.
Not a meditation app. Not sleep hygiene tips. Not a wearable dashboard. The actual protocol — sleep restriction, stimulus control, efficiency tracking, cognitive restructuring, sleep education — delivered in the right sequence, at the right pace, for about a dollar a day.
Evidence-based
Five-component protocol from published CBT-I research.
Accessible
Free first week, then $29.99/month. Cancel anytime.
No gatekeeping
No prescription, referral, or insurance required.
Built with clinical oversight
Dr. Candice Seti, Psy.D.
Clinical Psychologist · Certified Insomnia Treatment Clinician
Licensed in CA, CO, FL · San Diego · Me Only Better ↗
Dr. Seti earned her Doctorate of Psychology from the California School of Professional Psychology and specializes in Cognitive Behavioral Therapy for Insomnia (CBT-I) — an evidence-based, non-medication approach that helps clients identify the thoughts and habits disrupting their sleep and replace them with routines that restore restful, consistent nights.
She emphasizes the connection between sleep and overall well-being, including stress, mood, and metabolic health. A published author and speaker, she is passionate about helping people reclaim their sleep — and, with it, their energy and quality of life.
Dr. Seti reviewed SleepShift's protocol for clinical fidelity, safety contraindications, the cognitive restructuring module, and the sleep window adjustment algorithm. SleepShift is a structured wellness program — not a medical treatment. We deliver the protocol.
Verify Dr. Seti's credentials independently via meonlybetter.com or the Psychology Today directory.
Our commitment
We do not diagnose. We do not prescribe. We deliver the protocol.
SleepShift is a structured wellness program based on the clinical CBT-I framework. It is not a medical treatment. If you have complex sleep issues or comorbid medical conditions, please consult your doctor. We are transparent about what we are and what we're not.
Transparent
We track outcomes honestly and tell you when something will be hard — Phase 2 included.
Honest
Phase 2 is a real adjustment. We say so upfront, not after you pay.
Rigorous
No wellness fluff. The actual clinical protocol, in full.
Start with the assessment
Your first week is free, then $29.99/month — cancel anytime. Take the 3-minute assessment and see your insomnia profile.
Take the free assessment →